We can add value
to a Realtor’s business in a large number of ways
whether working with renters, buyers, property owners
or major employers. The following examples are options
Realtors can use to generate referrals, capture clients
or enhance their value or service to their clients.
Working
with Renters
Friends, Family and
Circle of Influence
Since over 1/3 of all households are renters,
chances are many people within your circle of
influence are in need of quality rental assistance.
New Clients Moving
into Town
Clients new to the area often wish to rent before
they buy. Perhaps they need to sell their current
home first or they would like time to become more
familiar with the area before making a home purchase.
Networking Opportunities
Rental services allows agents to offer a much
wider range of services during any prospecting
and networking opportunities.
Corporate and Short
Term Housing
No matter how short the stay we have accommodation
services to suit their requirements. We work with
all the major temporary housing providers to make
sure we are offering our clients the best accommodations
and pricing.
Add Rental Services
to Marketing Materials
Agents can add rental services to their business
cards and other marketing materials to increase
the client capture opportunities and stretch their
marketing dollars.
The Home Purchase Credit
Program
The Home Purchase Credit Program allows renters
to earn money towards the purchase of a home.
It also provides education and resources to renters
needing to improve their ability to qualify for
a home purchase. The Program is designed to target
area residents of apartment communities. Participating
apartment communities can utilize our attractively
packaged program to close more leases by providing
an added benefit to those potential residents
looking to purchase a home in the future.
Offer Rental and/or
Corporate Housing Services on Your Website
Rent Solutions can help Realtors add rental services
to any website...increasing the services offered
and client capture opportunities. We provide all
necessary software, set-up and tracking solutions.Any
Personal Agent sites through Keller Williams can
now add rental services to their suite of services.
Any lead or referral generated from a Personal
Agent site is tracked though our online Admin
software with those leads incubated and referred
back to the agent for future home sales.
Working
with Buyers
Clients in Transition
or Needing Short-Term
Many clients find themselves needing a place to
live for 6 months or less. Maybe it’s due
to a quick sale of their home or a recent job
change.
Prospects Looking to
Build a New Home
Many prospects needing to build a new home need
a place to live during the construction phase.
We offer flexible lease terms ideal for the home
building process.
Clients not yet Qualified
to Purchase
Many prospects may not qualify to buy a home yet...but
will eventually. Now agents can capture those
prospects and incubate them. We can even provide
them with programs designed to help them become
qualified.
Working
with Property Owners
Incorporate Rental
into Listing Presentations and Materials
Sellers can be introduced to options to help them
during any transitional housing needs. Rental
services can also provide options for investors
interested in purchasing rental property.
FSBO and Expired Calls
Realtors can work our rental services into their
scripts to educate home sellers about the additional
options available to them. This becomes particularly
useful when the conditions are not favorable for
the sale. Together, being able to offer rental
options further differentiates the Realtor from
other competitors.
Provide Rent Rates
and Market Data
As a Rental Specialist you can provide Realtors
with expert consultation on rental rates, market
data and rental property features in selected
areas.
Buyer/Investor Introductions
Rental Consultants can readily contribute to meetings
that Realtors have with Investors seeking to buy
properties as long as they can be rented and provide
positive cash flow. Their input can clear many
doubts or misconceptions about those types of
transactions.
Private Listing Services
We provide landlords with quality renters for
their property. Landlords can receive extensive
exposure for their property and only pay for a
successfully placed resident. We also offer specialized
services, ideal for owners of condos and townhomes.
Full Service Property
Management
We offer comprehensive Property Management Services
for condos, townhomes and rental homes. Our Property
Management Division will also manage our inventory
of Corporate and Short-Term Housing inventory.
Lease Options and Rent-to-Own
Programs
Many of our clients who initially plan to rent
also consider buying when they are exposed to
available financing and purchase options. We offer
several Lease Option and Rent-to-Own Programs
which ideally suited for those client not quite
ready to buy. These programs are combined with
credit repair and counseling options to help participants
improve their ability to purchase. Our Lease Option
and Rent to Own Programs are also helpful for
increasing cash flow on a property or selling
a home in a difficult market.
Guaranteed Tenant Program
Today’s highly competitive real estate market
poses a significant challenge for sellers, investors
and developers. Now agents can offer prospective
buyers more options. Our Guaranteed Tenant Program
allows agents to offer buyers and investors the
option of buying a property fully occupied with
a quality renter. The agent finds the buyer, we
provide the renter...generally in 7 to 21 days.
By packaging the property with attractive financing
options, many of these renters may also opt to
buy.
Working with Builders,
Developers or Projects
Add value to Realtor meetings or solutions offered
to builders and developers. You can participate
in listing presentations and incorporate special
programs for projects or developments. We offer
professional marketing materials, custom websites,
presentations and proposals.
Working
with Major Employers
Corporate Transferees
With over 50% of transferees renters, HR and other
contacts within major employers find themselves
needing professional rental services to assist
their relocating employees.
Participate in the
Preferred Employer Program
Participating Realtors have full access to our
systems to capture and service corporate accounts.
These accounts are particularly strong sources
of revenue that can be managed effectively through
our program to generate repeat business and residual
income potential through the life of the account.
Working
with Lenders and REO’s
Lender Incubation and
Rejects
Lenders can see the value in working with renters
at an early stage in their pathway to ownership.
This is the time of the golden opportunity to
start a relationship that can lead to becoming
a client’s lender of choice when ready to
buy. We can also service clients from them that
were not able to qualify for a loan at this time.
Working with REOs and
Asset Managers
We can also become truly valuable when providing
your consulting and specialized services to Bank
representatives who are looking for opportunities
to sell their inventory of foreclosed properties.
Buyer
and Seller Leads
MSA Program (MYM Supported
Agent)
We provide select Realtors with ready-to-act home
buyers and sellers. Sources include: Highly trafficked
websites, Corporate accounts including national
accounts, Movers and employment agencies, Corporate
housing providers and relocation companies, Apartment
industry and management companies and Search engine
placement.
Get Certified with
Us as a Showing Agents
We offer the opportunity for Licensed Sales Agents
to benefit from additional revenue streams and
simultaneously build their business. Agents are
paid a $200 placement fee when they show one of
our properties to a renter. We provide the clients,
they show the property. This gives us the opportunity
to reach out to a larger pool of real estate professionals
to show our listings while in turn, the agents
get an opportunity to build their met database.
The renters are then incubated to facilitate their
transition into buyers for that sales agent.
