| 1. |
We consistently treat
everyone with courtesy and respect. |
| 2. |
We are Goodwill Ambassadors
who always speak positively about our industry, our company
and each other. |
| 3. |
We identify and anticipate
the needs of others and are empowered to take actions
that exceed their expectations. |
| 4. |
We embrace our Vision
and Mission, believing that our individual performance
affects the success of everyone. |
| 5. |
We are committed to personal
growth, professional development and innovation in the
pursuit of excellence. |
| 6. |
Our demeanor, appearance
and facilities reflect our high standards. |
| 7. |
We encourage an open exchange
of ideas throughout the organization. |
| 8. |
We are committed to identifying
inefficiencies and communicating concerns, thus enabling
us to improve our performance and systems. |
| 9. |
We are responsible for
protecting the assets and resources of our company. |
| 10. |
We utilize superior tools,
resources and systems to provide our customers with exceptional
service and guidance. |
| 11. |
To provide the highest
level of customer service, we support our family of companies
and strategic partners. |
| 12. |
We seek opportunities
to recognize excellence. |
| 13. |
As people of integrity,
we conduct ourselves with the highest ethical standards. |
| 14. |
We foster a culture where
diversity is valued, quality of life is enhanced and individual
aspirations are encouraged and fulfilled. |
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